Breaking Bread,
Building legacy
Nearly 60% of Americans avoid discussing money with friends or family—a staggering reality, given how deeply our relationship with money is shaped by stories passed down through generations. While some of these narratives inspire success, many are rooted in fear or failure, trapping countless individuals in cycles of financial insecurity. No matter where you stand politically, one truth is undeniable: broadening access to wealth creation strengthens our economy and ensures a brighter future for all.
VANGUARD
Our campaign seeks to inspire conversations about wealth creation within the diverse communities that form the fabric of the American experience.
the campaign was PRODUCED BY RITUAL ARTS, DIRECTED AND EXECUTIVE PRODUCED BY FARHOUD MEYBODI.
The first chapter spotlights the Black community, featuring two intimate dinner conversations led by Stacey Tisdale, a pioneering journalist specializing in financial markets and the psychology of money. Stacey facilitated dynamic discussions with experts, investors, and entrepreneurs who shared their journeys of building wealth, investing, and breaking generational cycles.
This initiative is the culmination of over three years of collaboration between Ritual arts and Vanguard. Our team prepared the initial strategy, conducted in-depth research and audits within the company, conceptualized the creative direction, and oversaw production. This comprehensive approach ensured that the campaign would authentically address the complexities of wealth creation while resonating deeply with audiences.