GIVE AMAZING
THE CAMPAIGN WAS PRODUCED BY WAYFARER ENTERTAINMENT, AND DIRECTED/ EXECUTIVE PRODUCED BY FARHOUD MEYBODI.
Sponsored by Lexus, the Give Amazing campaign exemplifies the profound impact of generosity during the holiday season. Each film showcases a captivating ensemble of characters who have triumphed over personal adversities. Notably, this campaign represents a milestone for the brand, as it diverges from the conventional automobile-centric approach for the first time.
Give Amazing went viral on Facebook, amassing over 10 million views. Its social impact campaign was crafted to ignite a movement focused on acts of giving and receiving around the holidays via the hashtag “Give Amazing.” The campaign generated $150,000.00 in donations, which went to the Boys and Girls Club of America.